Privacy Policy
Last Updated: September 25, 2026
Badger Bus (“Badger Bus,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our passengers, customers, charter clients, and website visitors.
This Privacy Policy describes the information we may collect when you visit our website, purchase a ticket, request a charter quote, contact us, or otherwise interact with Badger Bus, and explains how we may use and share that information.
Information We Collect
The information we collect depends on how you interact with Badger Bus and may include:
Contact Information
Your name, email address, telephone number, mailing address, company or organization, and other information you provide to us.
Ticketing and Travel Information
When you purchase a ticket or make a reservation, information may include passenger names, travel dates, routes, departure and destination locations, reservation details, ticket information, transaction information, and other information necessary to provide transportation services.
Charter and Group Transportation Information
When requesting a charter quote or arranging group transportation, we may collect your contact information, company or organization, passenger count, pickup and destination information, travel dates, itinerary, vehicle requirements, and other details necessary to prepare a quote or provide transportation.
Payment and Transaction Information
When purchasing tickets or other services, payment information may be collected and processed through our ticketing, payment-processing, banking, or other service providers. Badger Bus may receive transaction-related information such as the amount paid, transaction status, ticket or reservation number, and purchase history.
Communications
We may collect information you provide when communicating with us through email, telephone, website forms, text messages, customer-service requests, or other channels.
Website and Device Information
When you use our website, certain information may be collected automatically, including browser and device information, approximate location, pages viewed, referring pages, interactions with our website, and similar usage information.
Online Ticketing Through Betterez
Badger Bus uses Betterez to provide online ticketing and reservation services.
When you purchase a Badger Bus ticket through the Betterez ticketing system, information necessary to complete your reservation and transaction is entered into and processed through that system.
This may include passenger information, contact information, trip details, reservation information, and transaction-related information.
Badger Bus's current website confirms that online customers create or use a customer account and transaction number and can access their transaction history through the online ticketing system.
Information processed by third-party services may also be subject to the privacy policies, terms, and security practices of those providers.
How We Use Your Information
We may use information we collect to:
Process ticket purchases and reservations;
Provide scheduled transportation services;
Prepare charter quotes and provide charter transportation;
Manage passenger reservations and customer accounts;
Communicate ticket confirmations, trip information, schedule or service updates, and customer-service information;
Process and maintain records of payments and transactions;
Respond to questions, requests, and customer-service inquiries;
Operate, maintain, secure, and improve our website and services;
Measure website traffic and understand how visitors use our website;
Measure the effectiveness of advertising and marketing;
Prevent fraud, misuse, or security incidents;
Maintain appropriate business and transaction records; and
Comply with applicable laws, regulations, legal processes, and governmental requests.
Google Analytics
We use Google Analytics to understand how visitors interact with our website.
Google Analytics may collect information such as browser and device information, approximate geographic information, session statistics, website interactions, and identifiers stored in first-party cookies. Google states that its standard Analytics implementation collects information including users, session statistics, approximate geolocation, and browser/device information.
We use this information to understand website usage, measure performance, and improve our website and services.
Meta Technologies
We use technologies provided by Meta, which may include the Meta Pixel and related advertising or measurement technologies.
These technologies may allow us and Meta to understand actions taken on our website, measure advertising effectiveness, create audiences, and deliver or evaluate advertising.
Meta's collection and use of information through its technologies is also governed by Meta's own privacy policies and settings.
Cookies and Similar Technologies
Our website and the services integrated with it may use cookies, pixels, tags, and similar technologies.
These technologies can be used to:
Make our website function properly;
Remember preferences;
Understand website traffic and usage;
Measure website performance;
Measure the effectiveness of advertising; and
Support marketing and advertising activities.
Google notes that websites using Google Analytics may use first-party cookies and that website operators are responsible for appropriate consent management where required.
You can control certain cookies through your browser settings and, where available, through the cookie or privacy controls presented on our website.
How We Share Information
We may share personal information with service providers that help us operate our business and provide transportation services. These may include providers involved in:
Ticketing and reservations;
Payment processing;
Website hosting and operation;
Analytics;
Advertising and marketing;
Email and communications;
Information technology and security; and
Other business-support functions.
We may also disclose information when required by law, regulation, court order, legal process, or governmental request, or when reasonably necessary to protect the safety, rights, property, or security of Badger Bus, our passengers, employees, customers, or others.
We do not sell personal information for monetary consideration.
Text Messages and Mobile Information
If you provide a mobile telephone number and consent to receive text messages from Badger Bus, we may use your number to provide communications consistent with your consent.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Message and data rates may apply. Where applicable, you may opt out of text communications by following the opt-out instructions contained in the message.
Data Security
We use reasonable administrative, technical, and physical safeguards intended to protect personal information under our control.
Third-party providers used by Badger Bus may maintain their own security measures for information processed through their systems.
However, no website, electronic communication, transaction system, or data-storage system can be guaranteed to be completely secure.
Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, fulfill the purposes described in this Privacy Policy, and satisfy applicable legal, accounting, insurance, safety, and regulatory requirements.
Retention periods may vary depending on the type of information and the reason it was collected.
Third-Party Websites and Services
Our website may contain links to or integrations with websites and services operated by third parties, including ticketing, payment, social-media, and other providers.
Badger Bus does not control the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information.
Children's Privacy
Our website and online services are not directed specifically toward children under 13, and we do not knowingly solicit personal information online directly from children under 13 without appropriate authorization.
Information concerning minors may be provided by a parent, guardian, school, organization, or other authorized person when purchasing tickets or arranging transportation.
Your Privacy Choices
You may contact Badger Bus with questions regarding personal information you have provided to us or to request correction of inaccurate contact information.
Depending on your place of residence and applicable law, you may have additional privacy rights regarding your personal information.
You may also control certain cookies and tracking technologies through your browser settings and available website privacy controls.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business, website, services, technology, or applicable requirements.
When changes are made, we will update the “Last Updated” date at the top of this page.
Contact Badger Bus
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Badger Bus
5501 Femrite Drive
Madison, WI 53718
Administration: 608-255-1511
Ticket & Schedule Information: 414-266-4409
Ticket Email: ticketinfo@badgerbus.com
Charter Sales: 608-310-4455
Charter Email: sales@badgerbus.com